STP, which stands for Segmentation, Targeting, and Positioning, is a marketing strategy used to identify and target specific customer groups in a market. Segmentation involves dividing the market into smaller groups based on shared characteristics such as demographics or behavior. Targeting involves selecting the most attractive segment or segments to focus marketing efforts on. Positioning involves creating a unique and compelling value proposition for the target market, differentiating the product or service from competitors. Effective use of STP can help companies to tailor their marketing efforts to the needs and preferences of specific customer groups, improving customer satisfaction and increasing sales. Using this slide can help you to keep your audience engaged and interested throughout your presentation.
