SWOT Analysis is a strategic planning technique used to identify and evaluate the strengths, weaknesses, opportunities, and threats of a business or project. By examining the internal and external factors that affect the organization, businesses can gain insights into their current position and determine strategies for future growth. Strengths and weaknesses are internal factors, while opportunities and threats are external factors. Conducting a SWOT analysis can help businesses make informed decisions and develop effective strategies to achieve their goals.
