The customer lifecycle refers to the stages a customer goes through during their relationship with a business, from initial awareness to post-purchase engagement and loyalty. It typically includes stages like awareness, consideration, purchase, retention, and advocacy. Various professionals in marketing, sales, customer service, and product development use the customer lifecycle to understand and manage customer interactions effectively. The template for illustrating the customer lifecycle may include four options representing each stage, with a blue color scheme for visual consistency and clarity. Each stage is typically accompanied by relevant information or strategies tailored to engage customers effectively at that particular point in their journey.