The Customer Life Cycle is a framework outlining the stages customers go through from initial contact to post-purchase engagement. It's commonly utilized by marketing, sales, and customer service professionals to tailor strategies for each phase. The template typically employs a graphical representation showcasing stages like awareness, consideration, purchase, retention, and advocacy. These stages are color-coded for clarity and may include key actions or touchpoints. By visualizing the customer journey, businesses can better understand and address customer needs, enhancing satisfaction and loyalty. This template facilitates communication and strategy alignment across teams, enabling effective customer relationship management and business growth.