Mobile marketing is a type of digital marketing that targets consumers on their mobile devices, such as smartphones and tablets. With the rise of mobile usage in recent years, mobile marketing has become an increasingly important strategy for businesses to reach their target audience. There are many different types of mobile marketing, including mobile advertising, in-app marketing, SMS marketing, and mobile search ads. By using mobile marketing tactics, businesses can engage with consumers on-the-go, offer personalized experiences, and drive conversions. With the right approach, mobile marketing can be a highly effective way to reach customers and grow your business.