Mobile app features are the specific capabilities and functionalities that a mobile application offers to its users. These features can include basic functionalities like sign up, login, and search, or more advanced features like social sharing, push notifications, and in-app purchases. Effective mobile app features are designed to enhance the user experience, provide value to the user, and meet the needs of the target audience. This template can be used by mobile app developers, designers, or product managers to map out the key features of their mobile app and prioritize them based on their importance and feasibility.