With the increase in use of artificial intelligence and machine learning, the way businesses approach marketing is giving a facelift. Recent trends show the rise of social media marketing, which have proven to be effective in reaching younger audiences. So, Slide Egg came up with the useful tool for understanding the customer journey, from initial awareness to final purchase. It helps marketers analyze their campaigns at each stage of the funnel, identifying areas for improvement and optimizing their strategies. It is the useful tool for marketers to understand their customers' behavior and enhance their marketing strategies accordingly.
