"Business has only two functions – marketing and innovation," professed Peter Drucker. Undeniably, marketing and sales are key engines that drive a company's revenue. They encompass a range of activities from understanding customer needs to converting prospects into customers. With this template, you can bridge the gap between marketing efforts and sales outcomes, helping others to align these two functions for a coherent business strategy. Its use will foster a deep understanding, leading to synergized operations and accelerated growth.