Interactive advertising engages consumers by allowing them to interact with the content rather than passively consume it. Utilizing digital channels like websites, social media, and mobile apps, it offers clickable ads, quizzes, games, and personalized experiences. Marketing, advertising, digital media, and creative design professionals leverage interactive advertising to enhance brand awareness, drive engagement, and encourage desired actions. The template involves brainstorming ideas, designing user-friendly interfaces, implementing interactive elements, and measuring performance through metrics like engagement and conversion rates.
