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Creative Integrated Marketing Communication Google Slides

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Integrated Marketing Communication (IMC) refers to the coordinated and unified approach to marketing communication that ensures consistency in messaging across various channels and touchpoints. It involves integrating advertising, public relations, direct marketing, sales promotion, and digital marketing efforts to deliver a seamless and cohesive brand experience to the target audience. Professionals across marketing, advertising, branding, public relations, and sales departments use IMC to effectively communicate with customers and prospects, build brand awareness, and drive sales. The template, featuring five options, offers a structured framework for presenting key elements of IMC, such as advertising, public relations, digital marketing, sales promotion, and direct marketing. With its organized layout and visually appealing design, this template facilitates clear communication of IMC strategies and tactics to stakeholders, ensuring alignment and understanding of marketing objectives and initiatives.