Influencer marketing is a strategy that leverages the power and influence of social media personalities to promote a brand or product. This involves identifying and partnering with individuals who have a significant following on social media platforms such as Instagram, YouTube, and TikTok. Influencers can help increase brand awareness, reach new audiences, and drive sales by creating sponsored content that showcases a brand's products or services. The success of an influencer marketing strategy depends on selecting the right influencers, developing creative and engaging content, and measuring the impact of the campaign. By collaborating with influencers, brands can tap into their expertise and credibility to build trust and relationships with their target audience. Using this slide can help you to keep your audience engaged and interested throughout your presentation.