We're glad you asked. The SWOT analysis gives you the ability to focus on what works best for you. Click on the point of strength by holding your mouse over it, and it will open up to show points of weakness, opportunities, & threats so that you can focus on what works best for you. The four nodes are the perfect weapon to use against your rivals. It helps you identify each of your strengths, weaknesses, opportunities, and threats so that you can make informed decisions about how to get rid of them. Just don't get stabbed in the back.