Customer Journey is used by businesses and organizations to visualize and analyze the end-to-end experience of their customers. The increasing focus on customer-centricity and the rise of digital channels made the customer journey a key area of focus for many organizations seeking to differentiate themselves in competitive markets. You can use it for mapping out the customer journey, identifying pain points and opportunities for improvement, and outlining strategies for enhancing the customer experience. Four nodes as four phases can help better understand and evince your customers' needs and preferences. Also, improve customer satisfaction and loyalty, and ultimately drive business growth.
