Competitive Advantage refers to the unique strengths and advantages a business possesses over its competitors, allowing it to outperform and succeed in the market. It could be based on various factors such as product differentiation, cost leadership, technological innovation, or customer service. By leveraging its competitive advantage, a company can position itself strategically to attract customers and gain market share. The Competitive Advantage template provides a structured framework to identify, analyze, and capitalize on the strengths that set a business apart from its competitors, ultimately driving growth and profitability.
