Business strategy is the long-term plan of action that a company uses to achieve its goals and objectives. It involves analyzing the company's strengths and weaknesses, identifying opportunities and threats in the marketplace, and creating a roadmap for growth and success. Business strategy often includes a variety of elements, such as market research, financial planning, marketing and sales strategies, product development, and risk management. The ultimate goal of business strategy is to maximize the company's profitability, market share, and competitive advantage, while minimizing risks and expenses. Our template will be a perfect match if you want to explain what is business strategy is.