Brand positioning is the process of creating a unique image and identity for a brand in the minds of customers. It involves identifying the key attributes, benefits, and values associated with the brand and communicating them to the target audience. The goal of brand positioning is to differentiate the brand from its competitors, create a perception of value and quality, and establish an emotional connection with customers. This process requires a deep understanding of the target audience, the competitive landscape, and the brand's strengths and weaknesses. Effective brand positioning can lead to increased brand awareness, customer loyalty, and a competitive advantage in the market. If you want to explain this idea to your audience, you can use this slide.
