Brand positioning is the strategic process of defining and communicating a brand's unique value proposition and identity to its target audience in a way that sets it apart from competitors. It involves analyzing the market, identifying customer needs and preferences, and creating a positioning statement that clearly communicates the brand's key benefits and attributes to its target audience. The goal of brand positioning is to establish a distinct and memorable brand identity that resonates with customers and inspires loyalty and advocacy. The following process steps are: 1. Understand the stakeholder, 2. Opportunity Modelling, 3. Brand Platforms, 4. Main brand identity, 5. Brand Architecture, 6. Continous evaluation. The presentation can help customers understand how brand positioning can help them differentiate themselves from competitors by identifying their unique value proposition and key attributes.
