Armed with such compelling evidence, the organization can now make informed decisions on what to do with its various projects. The BCG matrix guide on designing your strategies by breaking your business into four distinctly different units. It is based on four quadrants as four nodes, which means it can be used to present four types of market segments at once. It includes ample text boxes to hold your data, so you can easily modify it for different purposes. Compare various business units at a single glance with our slide! Just upload our theme to customize it according to your needs.