The sales process refers to the series of steps that sales professionals follow to move a potential customer through the sales funnel, from initial contact to closing the sale. The specific steps of the sales process can vary depending on the company and industry. The 7 Step Sales Process is a structured approach used by sales professionals to guide their interactions with potential customers and increase the likelihood of closing a sale. The process is as follows: Market, Acquisition, Strategic, Comercial, Planning, Support, Intelligence.