Essentially, persuasion is attempt to influence someone's attitudes, beliefs, or behaviors in a particular direction. Persuasion can be used in a variety of contexts, such as advertising, marketing, sales, politics, fundraising, and personal relationships. It can be used to negotiate, resolve conflicts, or influence the behavior of others. Persuasion requires an understanding of the audience's needs, motivations, and beliefs, as well as the use of credible. The six principles of persuasion are a well-known framework developed by psychologist Robert Cialdini. Without accessing the specific presentation, it is difficult to provide more information about intended audience.
